Editorial Standards

Our editorial standards

Who writes our guidance, how we check it, and the standard we hold every page to. Because advice about your skin should tell you where it comes from.

Most skincare content is published by nobody in particular, and checked by no one at all. We think you deserve better than that. This page sets out how our guidance is written, how its claims are checked against evidence, who reviews the health and safety content, and the lines we will not cross. If you ever want to verify something we have said, start here, then follow the references on the page in question.

Who writes it

The Lotion's guidance is written and researched by the brand's founder and editorial team. The Lotion was built from the formulation up, and the writing reflects a close reading of the primary dermatology literature rather than marketing copy. We publish under the brand name rather than a personal byline, by choice; what stands behind the words is the brand's accountability and the sources we cite, both of which you can check for yourself. Where a claim is clinical, it rests on cited, peer-reviewed research, and, where noted, on professional review.

Who reviews it

Our health and safety guidance is written against peer-reviewed dermatology and published safety research, including regulatory research, with every source cited so you can read it yourself. We are arranging for a registered health professional to review our cornerstone safety pages. When that review is complete, we will name the reviewer and their registration here, and show the review date on each page.

We do not publish a reviewer's name until a real, registered professional has actually reviewed the content. An unverified claim of review would be worth less than none.

How we check it

• Primary sources, cited openly. Claims about how glycolic acid works, its safety and its effects are referenced to peer-reviewed dermatology and, where relevant, regulatory research. Every guide lists its references so you can read them yourself.
• Appearance, not medical claims. We describe the care and appearance of body skin. We do not diagnose or treat conditions, and we direct medical questions to a doctor or pharmacist.
• No paid placement. We do not accept payment to feature or recommend products, and we do not name competitors in order to disparage them.
• Honest about limits. We say where the evidence is strong and where it is reasonable inference, and we describe what a product cannot do as clearly as what it can.
• Revised as evidence develops. Pages carry a review date and are updated when the evidence changes.

The lines we hold

We will not promise results in a timeframe we cannot stand behind, claim to cure a genetic or medical condition, or imply that a cosmetic product is a medicine. Body skincare is about managing the appearance and comfort of skin, honestly and consistently. If a page ever reads otherwise, it is a mistake, and we would want to know. The method itself is set out in the guide to glycolic acid body care, and the standard we judge any product against, including our own, is the six-marker standard.